FRESH BEANS, BOLD FLAVOR
Brewing Success with The Bean Vibe
COMPANY
Bean Vibe
ROLE
Brand Designer
EXPERTISE
Brand Strategy, Brand Design
YEAR
2024
Project Description
Timeline
From explorations to final designs in 4 weeks while working with multiple projects at the same time.
About
Bean & Vibe is a modern coffee brand that seeks to create a unique experience for coffee enthusiasts by blending high-quality coffee with a vibrant and contemporary atmosphere. The brand aims to appeal to a younger, urban demographic that values both exceptional taste and a stylish, social environment. With a focus on a mascot logo that embodies the brand’s energetic and trendy vibe, Bean & Vibe will stand out in the competitive coffee market.
Concept
Playful Energy: The brand embraces a fun and lively personality, symbolized through its funky bean mascot, creating a playful connection with customers.
Vibrant, Bold Identity: With bright, energetic colors and bold typography, Bean & Vibe conveys a sense of positivity, joy, and dynamism.
Quality Focused: Bean & Vibe serves high-quality, fresh coffee with a focus on craftsmanship, ensuring every cup delivers an exceptional taste.
Brand Values
Quality: Delivering exceptional coffee products.
Community: Building a strong connection with customers.
Sustainability: Committing to environmentally friendly practices.
Innovation: Continuously exploring new coffee experiences.
Inclusivity: Welcoming and embracing diversity.
Results
Vibrant Brand Identity
A refreshed and cohesive visual identity that perfectly captures The Bean Vibe’s energetic and welcoming essence.
18% Increase in Foot Traffic
Eye-catching branding and signage brought more coffee lovers through the doors.
Stronger Customer Loyalty
Authentic storytelling and engaging touchpoints created a deeper connection with the audience, fostering repeat visits.
22% Growth in Online Sales
A modernized online presence and captivating content drove higher digital product purchases.