YOUR GLOW, OUR MISSION
Unlock True Radiance with Pure Glow
COMPANY
Pure Glow
ROLE
Brand Designer
EXPERTISE
Brand Strategy, Brand Design
YEAR
2024
Project Description
Timeline
From explorations to final designs in 4 weeks while working with multiple projects at the same time
About
Pure Glow is dedicated to creating high-quality, organic skincare products that enhance natural beauty and promote a holistic approach to self-care. We believe in the power of nature to heal, nourish, and rejuvenate the skin.
Concept
Natural Radiance: Inspired by the beauty of skin that glows naturally, Pure Glow focuses on enhancing each individual’s unique radiance.
Holistic Wellness: Designed as more than skincare, it embraces a holistic approach to beauty, encouraging wellness and self-care.
Elegance Meets Simplicity: Combines luxury and simplicity in both branding and product experience, making high-quality skincare accessible yet refined.
Brand Personality
Natural: Emphasizing the purity and organic nature of the products.
Trustworthy: Building a reliable and transparent relationship with customers.
Sophisticated: Offering a premium and luxurious experience.
Empowering: Encouraging self-confidence and self-care.
Results
Stronger Market Position
A well-defined positioning that resonates with the target audience, highlighting the unique value of Pure Glow’s offerings.
15% Growth in New Customer Acquisition
Enhanced appeal and visibility attracting a broader audience within the skincare market.
Enhanced Customer Connection
Engaging messaging and design that builds trust, fosters emotional connection, and inspires loyalty among skincare enthusiasts.
Consistent Brand Experience
Streamlined brand touchpoints, ensuring a memorable and seamless experience across digital, print, and packaging platforms.