How Kwaku Amprako’s Motion Design Magic Sparked My Branding Revolution (Even Without a Reply)!!

Okay, let’s talk about something that changed my entire approach to brand design: motion design. It was the day I stumbled upon Kwaku Amprako’s work. If you haven’t heard of him, do yourself a favor and dive into his designs. He’s one of those designers who isn’t just pushing boundaries—he’s redefining them.

I remember it like it was yesterday. I was scrolling through Instagram (as we all do), and I came across Kwaku’s case studies, each one more mind-blowing than the last. The way he seamlessly integrated motion into branding was a game-changer for me. Until that point, I had always been hesitant to experiment with motion design—mainly because, let’s face it, I was just a little potato in a big design world. But seeing Kwaku's work made me think, “Why not give it a shot?”

I started small. I learned the basics, the ‘halka fulka’ (simple, light) motion design techniques, and gave it a go in my own branding projects. And you know what? It worked! It was like I had unlocked a new dimension to my designs, something that made them come alive in ways static visuals just couldn’t. The impact was immediate, and my case studies started to pop.

But here’s the thing: despite my excitement, I knew I had to thank Kwaku for this newfound inspiration. So, I did what any fan would do—I slid into his DMs on Instagram. I poured my heart out, telling him how much his work had inspired me to explore motion design and how grateful I was. And… well, no reply. But hey, that's alright. Sometimes, it’s not about the response—it’s about the journey that the inspiration leads you on.

What I also learned from Kwaku’s case studies wasn’t just about motion design. It was about visual clarification—how essential it is to break down your process and communicate your ideas clearly in a case study. His work showed me that design is not just about the end product but how you present the story behind it. It’s the key to helping your audience understand why you made the choices you did and how those choices elevate the brand.

So, Kwaku, even if you never saw my message, I want to take this moment to thank you. You've had a bigger impact on my work than you could possibly know. And to anyone reading this: if you’re looking for a sign to start experimenting with motion design, let this be it. Sometimes all it takes is one inspiring designer to spark something that changes everything.

Here’s to pushing boundaries, visual clarity, and making things move—both literally and figuratively. Cheers!